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(0)Stan Bernard
Author
Description
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays, they create their own game and force competitors to play by their rules.
Brands Don't Win reveals the proven, practical three-step Transcender...
Author
Description
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays, they create their own game and force competitors to play by their rules.
Brands Don't Win reveals the proven, practical three-step Transcender...
Publisher
The History® Channel
Pub. Date
2009.
Description
Often the first stories we learn as children, myths are iconic tales where good and evil clash and humanity and fantasy collide. Thousands of years ago, they were used to help frame the world of the ancients, and dictate the guidelines of their societies.